M cars now account for nearly 10% of BMW sales (over 200k sold in 2024)

[ASAP]

Originally Posted by techwhiz1

Important because the i4 M50 was the best selling M branded car.

That says a lot about M and pure electric M.

It has been the most popular M branded car now for two years running.

m branded yes bcuz again thats where bmw chose to put a pure ev... i dont recall m3 comp and other enthusiast cars ever being sales leaders lol for bmw

[snareman]

Originally Posted by Stronie

Hey Hey! Been a while. Good to see you're still in Ohio / Bimmerpost. Cheers.

[///M TOWN]

Originally Posted by Bimmerfun82

Exactly. Why is this front page news

Slow news day… 🌧️

[TheBingoBalls]

Originally Posted by snareman

Agree with everyone else. M-sport vehicles in the past would never have been counted since, they are not M vehicles, so why is the new equivalent of them being counted now other than to just falsely boost sales figures ❓

Not that I agree or disagree with how or what gets classified as M but not apples/apples comparison. M Sport on the E9X and F3X for example were mainly aesthetically driven with the aero kit and wheels. Today, the M performance models are significantly different than the 30i models.

So it makes more sense to count M Perfomance today than M Sport in the past.

[///M TOWN]

Originally Posted by TheBingoBalls

Not that I agree or disagree with how or what gets classified as M but not apples/apples comparison. M Sport on the E9X and F3X for example were mainly aesthetically driven with the aero kit and wheels. Today, the M performance models are significantly different than the 30i models.

So it makes more sense to count M Perfomance today than M Sport in the past.

The board of directors at BMW is about as confused as to what’s an M and what’s not an M as everyone else, so they count them together as it looks better to the bean counters… 🫘

[techwhiz1]

Originally Posted by ASAP

m branded yes bcuz again thats where bmw chose to put a pure ev... i dont recall m3 comp and other enthusiast cars ever being sales leaders lol for bmw

Even the i4 M50 being M branded does not make it a sales leader in genera; only a leader in the M category.

The rest of the i4 sales are definitely greater than the M50. The M50 is normally stocked or if it is, it's a stripper.

[///M TOWN]

Originally Posted by techwhiz1

Even the i4 M50 being M branded does not make it a sales leader in genera; only a leader in the M category.

The rest of the i4 sales are definitely greater than the M50. The M50 is normally stocked or if it is, it's a stripper.

That’s because it’s $80K fully built here in North America

[mrdudley]

Lot of elitism going on this thread. Why does it matter if BMW counts M perf cars in their “m” bucket?

Also why tear down m perf cars. As somebody who owns both an M2 and an X3 M40i, they are both excellent vehicles and both very fun to drive. And the X3 is better than any of its direct competitors. Let people buy and drive what they want and what they can afford.

Besides more folks buying m perf means the m branding is working, which means BMW has to keep investing in the “real” m cars to keep the halo.

[ASAP]

Originally Posted by TheBingoBalls

Not that I agree or disagree with how or what gets classified as M but not apples/apples comparison. M Sport on the E9X and F3X for example were mainly aesthetically driven with the aero kit and wheels. Today, the M performance models are significantly different than the 30i models.

So it makes more sense to count M Perfomance today than M Sport in the past.

Uhh no... the x3 30i as an example can have an identical suspension, steering rack and virtually everything as the m40i... w the sole difference being engine and brakes.... that engine is also available on a non m sport X5... so where is this so called M sportness? The X3M has an M engine, different steering rack, different suspension, different wheels, different traction / stability setup... there is a HUGE difference and it takes one hard turn into a corner to see the difference.

Originally Posted by mrdudley

Lot of elitism going on this thread. Why does it matter if BMW counts M perf cars in their “m” bucket?

Also why tear down m perf cars. As somebody who owns both an M2 and an X3 M40i, they are both excellent vehicles and both very fun to drive. And the X3 is better than any of its direct competitors. Let people buy and drive what they want and what they can afford.

Besides more folks buying m perf means the m branding is working, which means BMW has to keep investing in the “real” m cars to keep the halo.

interesting... i too have or have had both of those vehicles, the m40i is a fine sporty suv however at its core outside of the engine and brakes its identical to a 30i... the m2 is nothing like an m sport car.

[geddylee]

The only reason the I4M50 has sold well is due to the highly subsizdized leases, supported by tax credits. Once those go away, you no longer have a winner on your hands and more buyers would likely prefer the M340i, all things being equal.

[Montaver]

Originally Posted by mrdudley

Lot of elitism going on this thread. Why does it matter if BMW counts M perf cars in their “m” bucket?

Also why tear down m perf cars. As somebody who owns both an M2 and an X3 M40i, they are both excellent vehicles and both very fun to drive. And the X3 is better than any of its direct competitors. Let people buy and drive what they want and what they can afford.

Besides more folks buying m perf means the m branding is working, which means BMW has to keep investing in the “real” m cars to keep the halo.

Agreed, my M340i is the best all around car I have ever owned. It just does everything so well and has no obvious weaknesses. I owned a G87 M2 at the same time, the cars were very very similar. The difference between M ‘lites’ and M cars is smaller than it’s ever been in my opinion. Back when M cars had race derived naturally aspirated screamers for engines the performance and uniqueness delta was much larger.

[G MONEY]

M= massive weight

[6SPDG82]

How hard is it to show a breakdown by model?

[///M TOWN]

Taxi… ‼️

[TheJerseyDon]

What is pure m car? Asking for a friend.

[MisanoblueZ4]

Let’s add to elitism in this thread, only MANUAL shift M cars are real M cars. Anything with a ZF8 doesn’t count.

[Mech Spec]

I should put an M2 badge on my car just to upset the elitists. Nobody else would notice or care.

[akkando]

Originally Posted by ZL9M2

When everything is an M car... It's all about the marketing.

If they were all M cars, it would say 100% of sales are M cars.

[marseille82]

Originally Posted by mrdudley

Lot of elitism going on this thread. Why does it matter if BMW counts M perf cars in their “m” bucket?

Also why tear down m perf cars. As somebody who owns both an M2 and an X3 M40i, they are both excellent vehicles and both very fun to drive. And the X3 is better than any of its direct competitors. Let people buy and drive what they want and what they can afford.

Besides more folks buying m perf means the m branding is working, which means BMW has to keep investing in the “real” m cars to keep the halo.

Driving a BMW (M or not) doesn’t make anyone elite. They need to flex the private islands and jets to maybe be elitists.

[nioh_lbbm2]

This is like Lexus saying all of their cars are F cars. Because literally their entire line of cars are their fake F sport trim.

Why then hell is this dumb article front page worthy? Bimmerpost is a shit hole

[Mech Spec]

Originally Posted by nioh_lbbm2

This is like Lexus saying all of their cars are F cars. Because literally their entire line of cars are their fake F sport trim.

Why then hell is this dumb article front page worthy? Bimmerpost is a shit hole

Yes, yessss, let the hate flow through you!

[bucketfoot]

If putting an M on something helps BMW sell more cars then more power to them.

Nobody is actually hurt by them doing this... OK there's the people who have their ego hurt because <whining voice>it's not a real M car</whining voice>