BMW Group breaks 1 million mark in first six months of year

[Jason]

BIMMERPOST NEWS

BMW Group breaks 1 million mark in first six months of year

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August 7, 2014

Sales increase by 6.9% with 1,020,211 deliveries in the first half year

Best ever June for BMW Group: 193,342 vehicles sold, rise of 4.8%

Munich. The BMW Group sold more than a million vehicles in the first half of 2014, more than ever before in the first six months of the year. A total of 1,020,211 vehicles were delivered to customers worldwide, an increase of 6.9% over the same period last year (954,501). Sales in June also reached an all-time high: deliveries increased 4.8% with a total of 193,342 vehicles sold last month (prev. yr. 184,489).

“This is the first time we’ve sold more than a million cars in the first half of the year and underscores the strength of our premium brands within the BMW Group,” said Ian Robertson, Member of the BMW AG Board of Management, Sales and Marketing BMW. “June is the latest in a long line of record months and the figures confirm we’re on the right track to achieve our target of delivering more than 2 million vehicles in 2014. We aim to continue our sales growth in the second half of the year, when exciting new vehicles like the BMW X4 and BMW 2 Series Active Tourer will come onto the market.”

Worldwide sales of BMW brand vehicles in June climbed 7.3% to total 164,214 units (prev. yr. 153,075). Since the start of the year, 886,347 BMWs have been delivered to customers worldwide – an increase of 10.2% (prev. yr. 804,227).

Sales of the BMW 2 Series, which has been in dealerships since March, have continued to develop well with 11,067 delivered in the year-to-date. With a total of 233,438 cars delivered (prev. yr. 216,593), sales of the BMW 3 Series rose 7.8% in the first half of the year while deliveries of the BMW 4 Series – available since September 2013 – reached 47,031 in the year-to-date. Sales of the BMW 5 Series rose 7.6% in the same period (193,560 / prev. yr. 179,863). In June, BMW 7 Series sales increased 6.4% with a total of 5,358 deliveries (prev. yr. 5,035); BMW 7 Series sales for the year-to-date remain around the previous year’s level with 26,378 deliveries (prev. yr. 27,090 / -2.6%). Sales of the BMW X1 remained steady in the first half of 2014 with 79,344 units delivered (prev. yr. 79,063 / +0.4%). Demand for the BMW X3 continued to grow in the first six months of the year with a total of 82,830 customer deliveries (prev. yr. 77,950 / +6.3%). The BMW X5 was a significant growth driver in June with 13,097 deliveries (prev. yr. 9,661 / + 35.6%) as was the BMW X6, which saw an increase in sales of 18.4% (3,341 / prev. yr. 2,822)

In June, 1,241 BMW i3s were delivered to customers, bringing the year-to-date sales for this innovative electric vehicle up to 5,396.

As expected the recent model change meansoverall MINI sales continue to be down on last year with a total of 131,896 customer deliveries in the first six months of the year (prev. yr. 148,799 / -11.4%). In June, 28,738 MINIs were delivered to customers (prev. yr. 31,102 / -7.6%). However sales of the new MINI Hatch, the core model which began to arrive in the showrooms in March, are beginning to reflect the positive customer reaction to the third generation of this iconic car. In June, 12,862 units were sold, an increase of 3.2% on the same month last year (prev. yr. 12,460). This positive trend in MINI sales is expected to continue through the rest of the year.

Sales of Rolls-Royce Motor Cars in the first half of the year totalled 1,968 units (prev. yr. 1,475 / +33.4%). Rolls-Royce continues to see strong customer demand for Wraith, significant orders for the recently announced Ghost Series II and good demand for the Phantom family of cars across the world. Strong sales performances were seen in Asia Pacific, the Middle East and Europe. At mid-year, the United States had overtaken China as the marque’s largest worldwide market. The company continues to plan for long-term sustainable growth and is on target for another record year in 2014.

Global sales for BMW Motorrad totalled 70,978 motorcycles and maxi-scooters in the first half of the year (prev. yr. 64,941 / +9.3%). In June 11,827 vehicles were sold (prev. yr. 12.541 / -5.7%).

In line with its strategy of balanced global growth, the BMW Group made gains in all three major sales regions in the first half of 2014.

In Asia, the BMW Group has delivered 321,915 BMW and MINI brand vehicles in the year to date, an increase of 18.3% on the same period last year (prev. yr. 272,100). Several markets in the region experienced double-digit growth in the first six months of the year including South Korea, where a total of 21,972 BMW and MINI vehicles were delivered to customers (prev. yr. 18,412 / +19.3%) and mainland China, where sales rose 23.1% in the first half year (225,035 / prev. yr. 182,800).

The Americas recorded steady growth in the first six months of 2014 with overall sales of BMW and MINI vehicles up 3.4% (220,764 / prev. yr. 213,473). In the U.S., sales rose 5.1% with a total of 181,534 deliveries so far this year (prev. yr. 172,787). Sales in Mexico were up 6.2% (6,803 / prev. yr. 6,406) in the same period; just last week, the BMW Group announced plans to build a plant in the San Luis Potosí region of the country. It’s planned to build around 150,00 vehicles a year there once production begins in 2019.

BMW Group sales in Europe are also positive with total deliveries of BMW and MINI vehicles increasing by 2.1% to 445,808 units (prev. yr. 436,460) in the first half of this year. In June, customer registrations in the company’s home market Germany are up 2.4% (26,100 / prev. yr. 25,485).

[JustChris]

Impressive, 2M for the year easy!

[ManiacGT]

While it's nice to see any company doing well. BMW is now so 'popular' that they are extremely common place here in the uk. So much so that the perception of a 'premium' brand is rather more 'mainstream' sadly.

[crono06]

I agree with you Maniac. In the more upscale parts of town, you will see just as much, if not more, BMW's than Corolla's/Civic's/etc. In Toronto as a whole though, I'd say premium cars are still far outnumbered by the econo brands. Of the premium brands though, I do definitely think that BMW's are the most plentiful on the road.

[vladberca]

RR is doing better than Mini under BMW umbrella?

[SCOTT26]

Yes its all about product.

The M3 , M4 , X4 , 4er Gran Coupe , i8 and US i3 have just hit the market with the MINI countryman and PACEMAN and then we have the M4 Cabrio , X6 , X5M and X6M arriving before the end of the year as well as launches for the 2er Cabrio and 2er Gran Tourer.

The orders for the 2er Active Tourer and MINI 5dr F55 are considerable and continue to rise.

[JustChris]

Originally Posted by SCOTT26

Yes its all about product.

The M3 , M4 , X4 , 4er Gran Coupe , i8 and US i3 have just hit the market with the MINI countryman and PACEMAN and then we have the M4 Cabrio , X6 , X5M and X6M arriving before the end of the year as well as launches for the 2er Cabrio and 2er Gran Tourer.

The orders for the 2er Active Tourer and MINI 5dr F55 are considerable and continue to rise.

Thanks Scott. Have I missed something recently is there a 2er Gran Tourer coming that is not the 2 Active Tourer? I thought the 4 door 2 series was denied a few months back?

[Zero4910]

Originally Posted by ManiacGT

While it's nice to see any company doing well. BMW is now so 'popular' that they are extremely common place here in the uk. So much so that the perception of a 'premium' brand is rather more 'mainstream' sadly.

Get a proper ///M car and stand out from heard of sheep you find yourself in. You may discover yourself to be a wolf!

[X3paul]

Originally Posted by SCOTT26

Yes its all about product.

The M3 , M4 , X4 , 4er Gran Coupe , i8 and US i3 have just hit the market with the MINI countryman and PACEMAN and then we have the M4 Cabrio , X6 , X5M and X6M arriving before the end of the year as well as launches for the 2er Cabrio and 2er Gran Tourer.

The orders for the 2er Active Tourer and MINI 5dr F55 are considerable and continue to rise.

I am impressed by 4 ser sales. I cant believe how many are in the road in such a short space of time. The 3gt however (and I like the model very much) my dealer has 4 or 5 gathering dust outside. New mini aswell seen many on the road but I think bmw made it too big. not so mini anymore. unless they plan to introduce the rocketman than might make sense. If they build it I would get one.

[mkoesel]

Originally Posted by SCOTT26

The orders for the 2er Active Tourer and MINI 5dr F55 are considerable and continue to rise.

The 5 door mini is going to lead the brand to record sales within two years. That's my prediction.

[SCOTT26]

Originally Posted by mkoesel

The 5 door mini is going to lead the brand to record sales within two years. That's my prediction.

Yes finally there will be one in production. BMW toyed with 5dr versions of the new generation of MINI which could have happened if this became a reality.
The new 5dr MINI is brilliant.

[X3paul]

Originally Posted by mkoesel

The 5 door mini is going to lead the brand to record sales within two years. That's my prediction.

I dont think so. The Mini apeal was its pocket size - lets face it most are driven by women - the design and brand image. for a 5 door i think the A1 makes more sense. It would be cool to see those sales figurs side by side. Any one know mini vs A1 sale numbers?

[SCOTT26]

Then at Geneva 2015 Rolls-Royce will pull the covers of this. The DropHead Coupe of the popular Wraith.
Which already has firm orders even before it is seen.
Although special customers have had an early preview.

Then the time comes to whet the appetite for the all-new Phantom, which will be the worlds most luxurious , opulent and technologically advanced luxury limousine ever. Its construction shows possibilities beyond BMWi for the future of BMW.

[SCOTT26]

Originally Posted by X3paul

I dont think so. The Mini apeal was its pocket size - lets face it most are driven by women - the design and brand image. for a 5 door i think the A1 makes more sense. It would be cool to see those sales figurs side by side. Any one know mini vs A1 sale numbers?

I know people who swapped their MINI for the A1 Sportback because they did not want the Countryman but they needed premium flexibility.
Since the F55 was unveiled they want to come back to MINI. And why not? You are getting BMW quality and premium engineering and technology instead of a re-bodied and glammed-up VW Polo for around and below the same price.

[mkoesel]

Originally Posted by X3paul

I dont think so. The Mini apeal was its pocket size - lets face it most are driven by women - the design and brand image.

We'll see. The car is still very small even in five door form, and despite that the three door has grown in each generation. Women still adore it.

[SouthernBoy]

Originally Posted by SCOTT26

Then at Geneva 2015 Rolls-Royce will pull the covers of this. The DropHead Coupe of the popular Wraith.
Which already has firm orders even before it is seen.
Although special customers have had an early preview.

Then the time comes to whet the appetite for the all-new Phantom, which will be the worlds most luxurious , opulent and technologically advanced luxury limousine ever. Its construction shows possibilities beyond BMWi for the future of BMW.

So a Wraith convertible in the photo that will look almost the same as the current Wraith? Rolls-Royce needs to change their style and I'm sure they will, but it needs to happen sooner rather than later (like in the next 4 to 6 months). They also need to hurry on the new Phantom (at least show a concept photo). It's extremely boring and my dad's about to either get the Mulsanne or the new S-Class. Please hurry and don't let that happen! We are on our 10th S-Class in my family since my birth!

[PhillyNate]

Originally Posted by ManiacGT

While it's nice to see any company doing well. BMW is now so 'popular' that they are extremely common place here in the uk. So much so that the perception of a 'premium' brand is rather more 'mainstream' sadly.

Becoming a victim of their own success if you will. Gotta give it 'em, their business model right now is genius. I do worry longterm about "appealing to the masses" and over saturation as in Philly BMW's are becoming common as well...but this kinda profit shows they know what they are doing. I just wish they could do all this without alienating the core enthusiast somewhat.

[wojcikgu]

I'd say premium cars are still far outnumbered by the econo brands.