BMW Group reports highest sales ever for August

[Jason]

BIMMERPOST NEWS

BMW Group reports highest sales ever for August

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September 9, 2013

Munich. BMW Group reported its highest ever sales for the month of August, with a total of 139,648 vehicles delivered worldwide, an increase of 14.8% over the same month last year (prev. yr. 121,628). Worldwide sales year-to-date also reached an all-time high with 1,246,528 vehicles sold, an increase of 7.7% over the same period in 2012 (1,157,807).

“The BMW Group achieved an all-time high in sales for the month of August. For the very first time, we sold over one million BMW brand vehicles in the first eight months of the year. The company is well on course to attain growth in sales for the full year. Today we presented new models such as the BMW 4 Series Coupé and the third generation BMW X5, which will provide for additional momentum towards the end of the year”, said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW, at the 65th International Motor Show in Frankfurt/Main.

In the month under review, worldwide sales of BMW brand vehicles climbed 15.6% to 118,743 units (prev. yr. 102,742). Strong growth was achieved in many model segments. Sales of the BMW 3 Series surged 38.6% to 34,943 units (prev. yr. 25,215). Demand for the BMW X3 remained high, with sales increasing 7.3% to 10,532 vehicles (prev. yr. 9,816). The BMW 5 Series continued its success story with 28,364 units sold last month (prev. yr. 23,341/ +21.5%). Upper segment BMW vehicles also performed well with 1,976 BMW 6 Series vehicles sold (prev. yr. 1,747/ +13.1%) and the company’s flagship, the BMW 7 Series, was delivered to 4,764 customers (prev. yr. 3,787/ +25.8%). A total of 1,051,595 BMW brand vehicles (prev. yr. 963,141) have been delivered to customers worldwide since the start of the year – an increase of 9.2%.

MINI also reported its best August figures ever with 20,653 deliveries worldwide (prev. yr. 18,672/ +10.6%). Sales of the MINI Hatch climbed by 22.5% last month to 9,662 units (prev. yr. 7,886) and MINI Convertible deliveries increased by 8.2% to 1,548 cars (prev. yr. 1,431). The brand continued to record strong growth in Asia: Mainland China (2,460/ +31.1%) and South Korea (550/ +22.2%). Year-to-date, MINI worldwide sales are at around last year’s level with 192,966 vehicles delivered to customers in the first eight months (prev. yr. 192,651/ +0.2%).

Demand for BMW Group vehicles was particularly high in Asia and the Americas, where the company achieved strong double-digit growth in the month under review.

In Asia, the company delivered 48,620 vehicles, an increase of 27.9% compared to August last year (38,002). Mainland China accounted for 34,166 deliveries, an increase of 34.6% on the previous year (25,377). Sales in South Korea climbed 37.7% to 3,810 vehicles (prev. yr. 2,766). Year to date, the BMW Group has sold 367,441 vehicles in Asia (prev. yr. 312,059/ +17.7%), including 249,160 units in Mainland China (prev. yr. 207,425/ +20.1%).

The company posted strong gains in the Americas last month with a total of 37,672 vehicles sold to customers, an increase of 29.3% on the previous year (29,142). In the U.S., a total of 30,546 BMW and MINI vehicles were delivered, an increase of 35.4% on August last year (22,553). From January through August, the BMW Group has sold 288,189 vehicles in the Americas (prev. yr. 256,838/ +12.2%), including 233,326 units in the U.S. (prev. yr. 208,268/ +12.0%).

In Europe, sales for the BMW Group were slightly lower than August last year, with 48,218 vehicles delivered (prev. yr. 49,354/ -2.3%). The company reported a total of 20,241 registrations in Germany, a plus of 12.8% compared to the previous year (17,952). The main growth driver was the BMW 3 Series. Year to date, company sales have remained stable in Europe with a total of 548,148 vehicles delivered to customers (prev. yr. 547,378/ +0.1%). In Germany, 180,262 BMW Group vehicles were registered from January through August (prev. yr. 185,849/ -3.0%).

BMW Motorrad achieved an all-time high for August with sales climbing 4.2% to 7,708 vehicles delivered (prev. yr. 7,400). Year-to-date, BMW Motorrad has sold 83,890 vehicles, an increase of 9.3% on the same period in the previous year (76,729).

[buckeyede06]

Sales are great, but what about profitably growing? I would imagine with all the new model configurations that it is increasing cost and eating at the bottom line. Their supply chain must be amazing to handle all the options and model differences. An amazing company for sure though.

Hey BMW need a marketing manager ! Just kidding... But seriously

[keanu1]

i bet audi and mercedes sales increase are higher

[///S65]

Even though sales are higher, BMW has lost its soul. It's no longer the ultimate driving machine...Prove me wrong with the new M3 please BMW

[Race 1]

Dont you mean "BMW - prove me wrong with the new M4"

Or are you looking for the sedan in particular like myself.

[Quakered]

Whenever BMW bring out a new car, all the owners of the replaced model shout about how BMW has lost its soul and their next car will be a Stuttgart taxi or one of VW's Golfs in a funny frock yet still BMW manages to increase sales year on year and continue to create more clear blue water between themselves and the competition.

I bet these critics fathers where saying BMW lost its soul when they stopped making Bubble cars.

[Teutonic]

Originally Posted by Quakered

Whenever BMW bring out a new car, all the owners of the replaced model shout about how BMW has lost its soul and their next car will be a Stuttgart taxi or one of VW's Golfs in a funny frock yet still BMW manages to increase sales year on year and continue to create more clear blue water between themselves and the competition.

I bet these critics fathers where saying BMW lost its soul when they stopped making Bubble cars.

read the latest magazines, drive tests... I don't know where is that blue water. I love BMW very much but the competition is closer than you think. Actually, it seems that they pass some BMW's.

[Quakered]

Not where it really matters and that is sales. The competition might be able to buy a few journalists to say their product is better than BMW but the sales keep proving them wrong.

[cs4444]

Originally Posted by keanu1

i bet audi and mercedes sales increase are higher

Mercedes had a higher percent growth rate for the month, bmw's growth rate was higher than Audis for the month. BMW also leads mb and audi in year to date sales.

[Teutonic]

Originally Posted by Quakered

Not where it really matters and that is sales. The competition might be able to buy a few journalists to say their product is better than BMW but the sales keep proving them wrong.

It is hard for me to admit it, but actually, if you are really loyal to few publications, you will find that same journalists that give BMW the supreme titles some years back, are giving now the titles to other contestants.
Sure, we can hide behind false explanations like corrupt journalists, however... that does not mean that is true...

Also, the number of sales does not reflect that the car is better than others.