02-23-2012, 07:39 PM | #1 |
Administrator
40814
Rep 21,240
Posts |
New BMW 2012 3 Series Ad Spot - Which Means
BIMMERPOST NEWS New BMW 2012 3 Series Ad Spot - Which Means "The all-new BMW 3 Series comes with Efficient Dynamics which means 0-60 in 5.9 seconds and 36 MPG. Which means this Ultimate Driving Machine has all of the performance you expect from a BMW along with the fuel economy you might not." For more F30 3 series videos, see the Official Info/Media Thread |
02-23-2012, 09:16 PM | #2 |
The World is Not Enough
166
Rep 1,088
Posts |
Chris Pine really does a great job as the new voice for the "Ultimate Driving Machine."
Reminds me of the old days when Joseph Campanella did it. Good job BMW! |
Appreciate
0
|
02-23-2012, 09:34 PM | #3 |
Ikea enthusiast
334
Rep 8,140
Posts
Drives: '07 E92 335i
Join Date: Dec 2009
Location: Chicago, IL
|
Nice
__________________
|
Appreciate
0
|
02-23-2012, 09:41 PM | #4 |
Captain
631
Rep 959
Posts
Drives: 08' M5, '09 335i, '18 M3 MT
Join Date: Feb 2012
Location: Munich and Los Angeles (O.C.)
|
Cool shots and I love his voice but the main idea not so much.
Last edited by kgroschi; 02-23-2012 at 09:41 PM.. Reason: spelling |
Appreciate
0
|
02-23-2012, 09:49 PM | #6 |
Private First Class
26
Rep 173
Posts |
Oh wait, there is brake energy regeneration? How have I not heard of this. I am about to go through the press release now.
Nice commercial, but not classy. Have an older gentleman with a deeper voice say select-few words, add cello/piano background track and you've got a classy ad. |
Appreciate
0
|
02-23-2012, 09:57 PM | #7 | |
Lieutenant
34
Rep 407
Posts |
Very nice commercial, love the idea of combining the sportyness and fuel efficiency into one add
Quote:
|
|
Appreciate
0
|
02-23-2012, 10:01 PM | #8 |
Colonel
129
Rep 2,218
Posts |
I thought this car was 110lbs heavier than the old car?
"Lighter" seems like a misleading thing to brag about if the car is actually heavier than before...
__________________
- 2014 CPO i01 BEV Electronaut Edition Capparis White Tera World, '17- - 2015 CPO i01 BEV Laurel Grey Tera World, '17- - 2015 i01 REx Laurel Grey Tera World, '15-'17 - 2003 CPO 330i ZHP Imola Red Build 03/03/03, '06-'15 |
Appreciate
0
|
02-23-2012, 10:30 PM | #10 |
10814
Rep 27,599
Posts |
__________________
BEFORE YOU BUY YOUR NEXT BMW, EMAIL OUR GUY KOTE FIRST! Kote M Sales:Kotem@bmwofcamarillo.com Cell:805-368-9101 vipfinance@bmwofcamarillo.com for warranties! |
Appreciate
0
|
02-23-2012, 10:57 PM | #11 | |
Colonel
235
Rep 2,377
Posts
Drives: Perfomance Model 3
Join Date: Jan 2007
Location: Denver, CO
|
Quote:
40-45 kg (88-99 pounds) lighter than E90 sedan, depending on engine
__________________
'18 Tesla Perfomance Model 3 White on White Performance Upgrade Pkg & EAP
*RETIRED* 2015 435xi GC [f36] | 2012 335i [f30] | 2009 z4 35i [e89] | 2007 335i coupe [e92] | 2001 325Ci [e46] *RETIRED* Last edited by matt_435xi; 02-23-2012 at 11:02 PM.. |
|
Appreciate
0
|
02-23-2012, 11:49 PM | #12 | |
Captain
98
Rep 900
Posts |
Quote:
__________________
-Will
2013 535i xDrive M-Sport | 2005 545i Sport (Retired and missed) | 2001 X5 3.0 Sport (Retired) |
|
Appreciate
0
|
02-24-2012, 12:43 AM | #14 | |
S0THPAW
8717
Rep 7,846
Posts |
+1, it's 'a lot of marketing'.
Quote:
Exactly. But the whole clip is great and all we want is some kind of 'emotion' in a car, especially BMW etc. MPG is not really an emotional thing(yes for your wallet), the U turn is. So I like the ad a lot. Well done in marketing terms |
|
Appreciate
0
|
02-24-2012, 12:53 AM | #15 |
S0THPAW
8717
Rep 7,846
Posts |
@ 9/10 seconds the voice says: "...it means tyres with reduced resistance..."
Why fgs didn't the car do a perfect Scandinavian Flick before the U Turn, beautifully sideways clipping the kerb and accellerating out of it with a tad of controlled oversteer? Those tyres are really suited for that stuff LOL. Ah, I see, Al Gore is watching. |
Appreciate
0
|
02-24-2012, 12:53 AM | #16 |
Private First Class
26
Rep 173
Posts |
That's true. That said, I found the ad to be cheesy (not sure how to describe it). I liked the M Coupe balance advert. As Robin Hood said before, lots of marketing. The ad sounds more like a sales pitch. IMO, an ad should market the product but in a subtle way and shouldn't be too obvious.
|
Appreciate
0
|
02-24-2012, 02:58 AM | #17 |
First Lieutenant
7
Rep 312
Posts |
too much sales ad, feel like a more focused image ad would have been appropriate.
__________________
e60, e90, e92, e82, e93, f30 : retired
active f22 235 |
Appreciate
0
|
02-24-2012, 06:53 AM | #18 |
Just a guy who enjoys BMW's
0
Rep 22
Posts |
I agree seeing the car go through the hairpin sideways would be more appropriate for me, but the reality is most 3 Series buyers are normal folk who don't care much about sideways driving. The M advert from last month showing the M3 CSL going sideways around the track is more our taste, and smart of BMW to create adverts that appeal to both type of buyers. For me, the best new 3 Series ad was watching the videos of Joey Hand and Bill Auberlan driving around Laguna. That would sell cars to someone like me.
|
Appreciate
0
|
02-24-2012, 07:02 AM | #19 | |
Major General
6592
Rep 6,692
Posts |
Quote:
The majority of 3 series are not sold to people "like us". |
|
Appreciate
0
|
02-24-2012, 07:56 AM | #20 |
S0THPAW
8717
Rep 7,846
Posts |
|
Appreciate
0
|
02-24-2012, 08:27 AM | #21 |
First Lieutenant
11
Rep 331
Posts
Drives: e90 330i
Join Date: Oct 2010
Location: Central FL
|
I really like this ad. It Showed many sides to the new 3.
|
Appreciate
0
|
Post Reply |
Bookmarks |
|
|