BMW has first quarterly loss since 2009. Expects operating profit for the full year

[F32Fleet]

Originally Posted by TheBingoBalls

This is not aimed directly at you but I really want to know why people think BMW is not focusing on an electric future. Everything BMW has done with regards to hybrid/electric vehicles is for this alone. Everyone is looking at these vehicles individually and thinking "that's all BMW has got or can come up with". No, these are all small steps towards EV vehicles - BMWi, BMW e vehicles/hybrid vehicles are all done to gain real-world information.

People like giving Tesla the benefit of the doubt but if you ask me, it's a lot easier for brands like BMW, Mercedes and Audi to crack that EV code than it is for Tesla to offer vehicles that rival the quality of the Germans.

If BMW/Audi/Mercedes all had a true Model 3 or Model S competitor, how many would still pick Tesla? If the Taycan was more affordable, would Tesla even be a choice?

They'd still choose Tesla. Tesla is the Apple of the automotive sector.

BMW is done. They cannot survive in their current form under the current regulatory climate.

I predict a wave of mergers within the next decade. Countries will look to protect them as much as possible in order to delay having to pick up the pension bill. Zombie companies!!!!:

[sapphire.f80]

I'd conjecture that Euro6 emissions regs make it harder to rationalise your product range; if indeed rationalising is conducive towards cutting losses. BMW, like many Euro makes, seem to be in infinitesimal vehicle niches, which no doubt raises complexity and cost. However, it likely helps to meet average fleet-wide mandated emissions targets, since the punitive cost of failing here, is crippling.

[elizabetika]

We will have to see how Q3 turns out - have people cancelled orders completely or will BMW catch up with everything that was supposed to deliver auto clicker roblox