BMW Group U.S. Reports January 2018 Sales

[Jason]

BIMMERPOST NEWS

BMW Group U.S. Reports January 2018 Sales

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Woodcliff Lake, NJ – February 1, 2018… Sales of BMW brand vehicles increased 5 percent in January 2018 for a total of 19,016 compared to 18,109 vehicles sold in January 2017.

Most notably, the new BMW 5 Series showed strong growth for the seventh straight month, with 2,456 vehicles sold – nearly 10 percent of which were the BMW 530e iPerformance plug-in hybrid electric variant. The all-new BMW X3, which came to market in November, also performed well with 2,954 vehicles sold.

“Our newest products continue to be very well received by consumers, which has helped us carry the momentum that we created in 2017 into 2018 and given us a great start to the New Year,” said Bernhard Kuhnt, President and CEO, BMW of North America. “We have many new products to launch in 2018, starting with the first-ever, and much anticipated BMW X2 which will begin appearing on showroom floors later this month for its sales debut in early March.”

MINI Brand Sales

For January, MINI USA reported 2,937 vehicles sold, a decrease of 5.6 percent from the 3,110 sold in the same month a year ago.

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported January sales of 21,953 vehicles, an increase of 3.5 percent from the 21,219 vehicles sold in the same month a year ago.

BMW Group Electrified Vehicle Sales

Electric and plug-in hybrid electric vehicles sales totaled 1,145 vehicles, accounting for 5.2 percent of BMW Group vehicles sales in January.

BMW currently offers six electrified models in the U.S., including the BMW i3 and BMW i8, as well as the BMW i Performance models: BMW 330e, BMW 530e, BMW 740e and the BMW X5 xDrive 40e. MINI offers the MINI Countryman plug-in-hybrid electric vehicle.






BMW Pre-Owned Vehicles

· In January, BMW Certified Pre-Owned sold 9,113 vehicles, a decrease of 10.7 percent from January 2017.

· Total BMW Pre-Owned sold 16,970 vehicles, a decrease of 6.9 percent from January 2017.

MINI Pre-Owned Vehicles

· MINI Certified Pre-Owned sold 718 vehicles in January, a decrease of 15.6 percent from January 2017.

· Total MINI Pre-Owned sold 2,039 vehicles in January, a decrease of 6.8 percent from January 2017.

[Dveshawn]

The X5 is an amazing machine.

[Laki021]

Looking forward to explanations why this means nothing and that they are actually loosing customers and are heading to the bankruptcy...
They don't know what they're doing etc.

In November/December many were claiming increased sales are just temporary and in January they will go down, well here we are, what happened??!

[dmboone25]

If you take the 5er out (which is new and doing well), they're down almost everywhere...3er and X4 seems to be doing pretty well too.

Not surprised about the Mini - my mom turned in her Countryman S lease and got a GTI instead. The Minis are getting to be way too expensive for what you get...

[M3 Adjuster]

Originally Posted by Laki021

Looking forward to explanations why this means nothing and that they are actually loosing customers and are heading to the bankruptcy...
They don't know what they're doing etc.

In November/December many were claiming increased sales are just temporary and in January they will go down, well here we are, what happened??!

I have no idea what you just said!


I did note that SUV/SAV sales are the same from this year to last year. The X3 may be all new but the sales are the same. X1 isn't included in the " light truck " category but it is down as well. While the BMW spin is that the new products are doing well... that doesn't show in the charts. As a future incoming vehicle..I don't expect the X2 to light the world afire. The X3 and the 5 are gonna have to carry things for awhile.

The new 5 series is hot.... but that's about it right now.. basically this could have been summarized in one line..

"The new BMW 5 Series showed strong growth for the seventh straight month, with 2,456 vehicles sold – nearly 10 percent of which were the BMW 530e iPerformance plug-in hybrid electric variant. "

[firedown31]

Originally Posted by Laki021

Looking forward to explanations why this means nothing and that they are actually loosing customers and are heading to the bankruptcy...
They don't know what they're doing etc.

In November/December many were claiming increased sales are just temporary and in January they will go down, well here we are, what happened??!

I won't say this means nothing But what it does tell us is incentives sell cars. You were able to get something close to $4k-$7k in incentives alone from lease credits, loyalty, and xdrive events in December and November. Yes the previous year November and December had holiday incentives but no where near as much as the end of 2017. Also what continued in January? Incentives! I know BMW keep a $2k-$3k incentive last month, I believe loyalty was still around as well, when January 2016 had nothing. I also expect February to post an increase as well, again because they are keeping incentives around.

[M3 Adjuster]

Originally Posted by firedown31

I won't say this means nothing But what it does tell us is incentives sell cars. You were able to get something close to $4k-$7k in incentives alone from lease credits, loyalty, and xdrive events in December and November. Yes the previous year November and December had holiday incentives but no where near as much as the end of 2017. Also what continued in January? Incentives! I know BMW keep a $2k-$3k incentive last month, I believe loyalty was still around as well, when January 2016 had nothing. I also expect February to post an increase as well, again because they are keeping incentives around.

True.. and it looks like the incentives were clearly heavily focused on the 3 series and 5 series..

[autopal]

Only 362 7 series sold! Oh wow! The 7 seems to be a big failure. For context, MB sold 1,569 S class in January

[Kwando]

Yikes those Mini numbers are pathetic.

[ah3nyc]

Bring back good lease deals and sales will be up again. Until then goodbye bmw and I have 3 in my family. These new cars fall apart, thankfully I have a lease.

[Laki021]

Originally Posted by ah3nyc

Bring back good lease deals and sales will be up again.

The sales are up...

[spiceyxi]

It is interesting that they sold the same exact amount of i3's.

I can't wait to see the 2019 spike in Z4 sales!

[Kief]

You're welcome BMW...I added an X3 M40i to the stable
Amazing what they did with this new X3. Can only imagine what the X3M will bring!!

[BMW F22]

If I places a deposit on a car in November/December to lock in incentives and my car doesn't get delivered until January/February, does the sale counts in the month it's delivered or ordered?

If delivered then that would help explain why sales on some models have gone up. Just my 2 cents.

[Kyosho]

Originally Posted by ah3nyc

Bring back good lease deals and sales will be up again. Until then goodbye bmw and I have 3 in my family. These new cars fall apart, thankfully I have a lease.

Bringing back great lease deals means that BMW Financial will have to eat it in order for BMW to sell more cars. It just further shows that BMW is unable to keep up with competition without BMW Financial offering incentives to subsidize car sales. Take 5k off the car and of course they'll sell more. How about add value to the car to make it more attractive in order to compete with the market. Have you seen the new Porsche Cayenne and Panamera?! I don't care if they're overpriced. The interiors look amazing. When was the last time any of us said WOW to anything BMW has come out with recently.

[supershaft]

Originally Posted by autopal

Only 362 7 series sold! Oh wow! The 7 seems to be a big failure. For context, MB sold 1,569 S class in January

the residuals on the 7 series are terrible. that's probably a significant reason aside from the S class being a bit better overall.

[ah3nyc]

Originally Posted by Kyosho

Bringing back great lease deals means that BMW Financial will have to eat it in order for BMW to sell more cars. It just further shows that BMW is unable to keep up with competition without BMW Financial offering incentives to subsidize car sales. Take 5k off the car and of course they'll sell more. How about add value to the car to make it more attractive in order to compete with the market. Have you seen the new Porsche Cayenne and Panamera?! I don't care if they're overpriced. The interiors look amazing. When was the last time any of us said WOW to anything BMW has come out with recently.

Bmw does not make cars like they used to. This is my 11th one. My one year old 340 x drive msport, has brake line issues, key always doesn't work, brakes squeak, brakes have issue stopping car, doors squeak, usb issues and vast of other issues. Dealer network refuses to fix the car and bmw customer service is useless. It's the whole brand is having issues. This is my least reliable car to date. Don't get me wrong I love the car but these issues for essentially a brand new car should not be when msrp is over 61k.

If bmw doesn't invest more into development of the cars they produce; sadly they will quickly learn the competitors have caught up and will surpass them shortly. This is my last BMW; unless they get shit together.

[Arcades]

BMW with all of their 2010 -2013 cars returning to them in mass, obviously is trying to scale back on the whole lease thing. I have enough friends in BMW Financial telling me this. My 328i APR was 2.50% give or take (probably lower than that). My 2018 M3 Individual is almost at 4% (3.9%). Recently asked around multiple dealerships for a 2017 X1, 2018 X1 and was given $440 - $460 per month for 36 months, 12k miles.

For a X1? That is unreal considering you can get them close to way lower before, same with a 3er. BMW Leases won't get any better unless something changes. Which hurts me personally because I need a DD driver now and I cannot stay with BMW due to the higher monthly rates I will be looking at.

I miss my 3er a lot and I want to go back to one despite having a M3 but due to me keeping this next car under restraints, can't.

Despite all of that, apparently BMW still sells well so I guess that's a good thing maybe?