Autocar: BMW design boss defends radical styling direction

[Sedan_Clan]

Originally Posted by 535i MSport

It would have been "perfect", for the Griswolds.

That car has a smaller grille than any BMW going back 20 years. Lol!

[M3 Number 86]

Originally Posted by MarkDemma

Who actually LIKES these huge grills? I've heard that it's primarily to the Chinese market who love the things.

Audi / Lexus have been doing this for a while and I always thought it looked hideous. I do hope that it doesn't spread to the entire line of cars.

makes sense now.

I remember going to my favorite polo brand shop and never again being able to buy another shirt from them because the design changed to cater to the chinese market. Every single shirt had a HUGE brand logo on them.

I guess this is the equivalent.

[Meeni]

Originally Posted by M3 Number 86

makes sense now.

I remember going to my favorite polo brand shop and never again being able to buy another shirt from them because the design changed to cater to the chinese market. Every single shirt had a HUGE brand logo on them.

I guess this is the equivalent.

This one?

[J-RO]

Maybe BMW should just sell its vehicles in China.

[///M4ster Yoda]

Originally Posted by M3 Number 86

makes sense now.

I remember going to my favorite polo brand shop and never again being able to buy another shirt from them because the design changed to cater to the chinese market. Every single shirt had a HUGE brand logo on them.

I guess this is the equivalent.

Aha. I always wondered why the Polo insignia became gigantic

[e38740imd]

Originally Posted by Meeni

This one?

this had me rolling.

i like the look of the 4 series concept. if they release it with the huge grill then it will grow on alot of nay-sayers. like what happened to the 2020 supra

[thebmw]

Originally Posted by e38740imd

this had me rolling.

i like the look of the 4 series concept. if they release it with the huge grill then it will grow on alot of nay-sayers. like what happened to the 2020 supra

The 2020 Supra doesn't have Beaver grills and is hardly considered offensive, garish, gaudy, ugly, monstrous, obnoxious, gross, dumb, etc (like the stupid big grills are). The only backlash with the Supra was that it was not a true Toyota and the lines are different than the original.

[M2PDX]

Ugly, ungainly, unpleasant, unusual, unfortunate and unnecessary.

The M850 and M8 are beautiful designs. So someone at BMW still gets it.

There is simply no reason to adopt "shocking" as the main design motif for the 4 coupe.

[M3 Number 86]

Originally Posted by Meeni

This one?

Burberry has done that too now. Can't wear them anymore lol

[Billfitz]

Originally Posted by bimmer456

Can the grill provide 2.5 mph impact resistance to damage? Since there is no bumper.

And that's why the show car won't make it into production. Bumpers are required by law. You can do anything you want with a show car that's not street legal, but not with actual production models.