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06-07-2021, 01:05 PM | #243 |
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It's just 11 pages of NO.
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06-07-2021, 01:07 PM | #244 |
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This thread is such a fascinating look into branding and the human psyche.
Just the creation of it was such a brilliant troll job. |
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06-08-2021, 02:42 PM | #245 |
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Just because my X5 M sport has bigger rubber and more carbon fibre then my M3, it is not an M and should never be referred to as an M…
The M moniker is being sold at outlet stores by BMW for the $$$ |
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06-08-2021, 07:01 PM | #246 |
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Don’t know why but this thread reminds me of this:
https://www.m3post.com/forums/showthread.php?t=911723 |
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06-08-2021, 07:50 PM | #247 | |
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06-09-2021, 08:16 AM | #249 |
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06-09-2021, 08:19 AM | #250 |
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As long as it looks cool.
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06-19-2021, 02:26 AM | #252 |
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How do you guys feel about people who take a base car and pour enough money into it to outperform the M version in all aspects?
IE: Fully built E36 (with M3 badge) vs stock E36 M3? |
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06-19-2021, 10:26 PM | #253 |
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BMW needs to just make the badge say "M Sport"… and that fixes this problem.
Lexus did it, F & F Sport… so people do not get it confused. At the end of the day, NO. |
06-19-2021, 10:30 PM | #254 |
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Then it's considered downbadging
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06-20-2021, 07:52 AM | #255 |
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Im going with NO. Unless it has a distinct M-engine. It is not a real M (sorry OG M2).
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06-20-2021, 11:47 AM | #257 |
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The assumptions are hilarious based off what people drive. I think on page one someone referred to non-M buyers as "cheapskates." In the diverse world of automobiles, couldn't someone with an M8 Competition be called a cheapskate because he/she didn't buy a Bugatti Chiron Super Sport?
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06-20-2021, 10:29 PM | #259 |
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You mean the 1M?
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06-20-2021, 11:11 PM | #260 |
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Just analyzing the discussion and it is amazing that the E9X M3 guys are the ones with most comments against M badging here. Not people with new M3's or M4's.....nope.....the ones with 10 year old cars - fascinating.
Last edited by alexonahurry; 06-21-2021 at 01:19 AM.. |
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06-21-2021, 02:23 AM | #261 | |
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It is in the normal order of things that features from the higher-end M vehicles eventually make their way down to the lesser ones, with M Motorsport actual racecars standing at the top end of the spectrum and M Sport production trim at the lower end. As previously released features are trickling down the ladder, all-new features keep being released higher up to feed the continuous improvement cycle. Hence why M mirrors, M grille, M hood with power dome, M carbon roof, M spoiler, M safety belts... either already have or eventually will make their way to lower-tier models. This cascading down of M features doesn't seem problematic per se as long as the hardcore M models higher up the ladder keep in turn gaining new race-derived features that keep them unmistakably sportier and more desirable than the lower-end versions (better aero, more carbon standard, lighter wheels with centerlock nuts, sportier seats, more alcantara, more M stitching, more red details, larger paddle shifters...?). Having said that, I do agree that this X3/X4 refresh is perhaps demoting too many M features at a time (M double-slat grille, M grille badge, M color steering wheel...). But BMW is obviously keen on making its M lineup look like a continuum / color gradient / steady stairway, rather than a binary step function with 'real M models' on one side and 'fake M models' on the other: all M-branded models are the same breed, they just get more purebred the higher you go up the ladder (can't find that chart right now, but it's interesting they are now labeling the base M models 'M High Performance' as if to round off the angles and better relate to the 'M Performance' models, just like Competition already relates to CS and CSL): M Motorsport M CSL M CS M Competition M High Performance M Performance M Sport XXXXXXX XXXXXX XXXXX XXXX XXX XX X Last edited by advantage20; 06-21-2021 at 02:29 AM.. |
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06-21-2021, 02:58 AM | #262 | ||
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Point being, there certainly is a spectrum in the M lineup, but the spectrum you described is by definition a dilution table. Dilution is what many people have a problem with. How diluted can we get for the sake of marketing? Why call an M Sport an M car other than for marketing? It is literally a dilution of the label. A teaspoon of M in a pool of passenger cars.
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06-21-2021, 03:30 AM | #263 | |
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The point is, is there is no more magical threshold above which a non-M car suddenly becomes an M car. That threshold may have existed in the past and may have been defined by a very bespoke engine + chassis, but that era is long gone and isn't economically sustainable anymore: BMW has one well-established sporty label, and it would be dumb to only apply it to a very tiny amount of purebred vehicles and to only reserve certain features to them (e.g. M adaptive suspension, M differential, M spoiler...) when the BMW lineup has so many other models with sporty credentials which have oftentimes become benchmark vs their competition thanks to these M features (is it a bad thing?). And as you are implying by 'dilution of the label', owning an M vehicle not only stands for special hardware but for a pedigree, a brand universe with an identifiable flavor and an important visual/esthetic component (which shouldn't matter that much to purists if they only saw M as a special driving experience, but it does). A brand universe which would have remained widely unseen in the streets and widely unappreciated had this label only been reserved to the hardcore models. Of course ideally M Sport wouldn't seem like it just usurps the pedigree by emulating the esthetic component, and would actually perform on the road (but then it needs more hardware from above, e.g. M differential, and then too purists would still complain). Obviously there is a huge gap between an M Sport 2er Active Tourer minivan and an M2 CS (the flaws of a numerically limited nomenclature...); but again, if BMW delivers by adding new race-derived features on the hardcore M models higher up the ladder, maintaining them sensibly sportier both visually and on the road, then dilution of the label itself won't really be an arguable issue. Last edited by advantage20; 06-23-2021 at 01:00 PM.. |
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