BMW i debuts as an exclusive partner of Coachella

[Jason]

BIMMERPOST NEWS

BMW i debuts as an exclusive partner of Coachella

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April 11, 2017

Munich. BMW i will debut as the exclusive transportation partner at the Coachella Valley Music & Art Festival in 2017, providing VIP shuttle service and hospitality during the weekends of April 14-16 and 21-23. BMW’s sustainable, future-oriented brand will provide BMW i3 electric vehicles and BMW X5 40e iPerformance plug-in hybrid electric vehicles for transportation on and around the festival site.

A stand-out feature of the BMW i3 fleet at Coachella is a unique wrap that was created especially for the occasion, its design reflecting the creative and unconventional character of the event. BMW i8 plug-in hybrid electric sports cars with Coachella design will also take to the roads between Los Angeles and Palm Springs with a selected group of festival-bound celebrities and influencers on board.

Coachella is one of the world’s largest music festivals and provides an ideal stage for the BMW i brand: “The wealth of ideas the artists bring and the festival’s focus on sustainability create a unique atmosphere; Coachella is the birthplace for many trends, ideas and movements,” says Hildegard Wortmann, Senior Vice President Brand BMW. “BMW i is likewise a driver of pioneering innovations and the joy of sustainable mobility. We are positioning the sub-brand as open-minded, creative and inspiring – and Coachella provides an exceptional platform for this purpose, uniting creativity, passion and connectedness. We’re looking forward to an inspirational partnership.”

"Road to Coachella".

A social media campaign entitled “Road to Coachella” kicked-off the partnership on March 14. The campaign offers festival goers the chance to be entered into a drawing to win a festival pass by documenting their preparation for the festival and their own journey to Coachella Valley via social media using the hashtag #RoadToCoachella.

Renowned composer and music producer Hans Zimmer (“Inception”, “Pearl Harbor”, “The Dark Knight” and “The Lion King”) has provided the soundtrack for a video promoting “Road to Coachella.

The three-minute piece, which debuted on April 9 on BMW’s YouTube Channel, is set to a Zimmer’s music and features the BMW i8 hybrid electric sports car, while providing a look at his preparations as he and his orchestra ready for their first-ever Coachella performance. Also featured in the video are fellow Coachella performers including Marshmello, Galantis, Ryan Rabin of Grouplove, Warpaint and Broods.

Furthermore, BMW i will invite visitors during the festival to visit the innovative BMW i Brand Lounge in the VIP Area, where they can experience up close the allure of BMW i and the unique Coachella design, co-developed with Garage Italia Customs.

[MalibuBimmer]

Coachella is also considering new marijuana production zones, and trying to become California's premier pot growing city. Perhaps that explains the paint jobs on the i cars. I can think of no other reason.

[Germanauto]

It fits the bill considering the i3 looks like it was designed by somebody on on LSD trip.

[Macphisto]

I like it! Maybe I should wrap my M2...?

[Longboarder]

VIP shuttles will need plenty of barf bags.

[Unkle Steve]

Originally Posted by MalibuBimmer

Coachella is also considering new marijuana production zones, and trying to become California's premier pot growing city. Perhaps that explains the paint jobs on the i cars. I can think of no other reason.

Reminds me of a graffiti wall lmao

[raysspl]

Could've been A LOT better with the wrap design