BMW Group U.S. February 2017 Sales Up a Tick

[Jason]

BIMMERPOST NEWS

BMW Group U.S. February 2017 Sales Up a Tick

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Woodcliff Lake, NJ – March 1, 2017… Sales of BMW brand vehicles increased 0.3 percent in February for a total of 22,558 compared to 22,498 vehicles sold in February, 2016. Year-to-date, the BMW brand is up 0.2 percent in the U.S. on sales of 40,667 vehicles compared to 40,580 sold in the first two months of 2016.

“March is the real beginning of the automotive selling season in the U.S. and BMW is well positioned for success with the right mix of vehicles and with the launch of the all-new 5 Series now underway,” said Ludwig Willisch, Head of BMW Group Region Americas. “The trend towards Sports Activity Vehicles is strong but so is demand for the new 5 Series, especially the new M550 which goes on sale in the Spring along with the hybrid-electric 530e.”

Notable vehicle sales in February include the new BMW 5 Series with 2,731 cars, the BMW X1 which increased to 2,050 vehicles, and the BMW X3 which increased to 4,020 vehicles.

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported February sales of 24,712 vehicles, a decrease of 2.5 percent from the 25,337 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are down 1.6 percent on sales of 45,931 vehicles in the first two months of 2017 compared to 46,657 in the same period in 2016.

MINI Brand Sales

For February, MINI USA reported 2,154 automobiles sold, a decrease of 24.1 percent from the 2,839 sold in the same month a year ago. Year-to-date, MINI USA reported a total of 5,264 automobiles sold, a decrease of 13.4 percent from 6,077 automobiles sold in the first two months of 2016.

BMW Pre-Owned Vehicles

February 2017 sales of BMW Certified Pre-Owned set a February record with 11,260 vehicles, an increase of 30.2 percent from February 20
Total BMW Pre-Owned sales also set a February record with 20,256 vehicles, an increase of 36.1 percent from February 2016.
Total BMW Pre-Owned cars sold year-to-date were 38,475, a 34.4 percent increase from the first two months of 2016.

MINI Pre-Owned Vehicles

In February, MINI Certified Pre-Owned sold 873 vehicles, a decrease of 16.5 percent from February 2016.
Total MINI Pre-Owned sales set a February record with 2,413 vehicles in February 2017, an increase of 8.2 percent from February 2016.
Total MINI Pre-Owned sales year-to-date were 4,600, a 12.6 percent increase from the first two months of 2016.

[JoosyJoos]

As a comparison point, MBUSA posted 5% increase from 2016 for January and Feb. or 6.8% for Feb only.

BMW has got its work cut out for themselves. 2016 is off to a favorable start for the luxury market though it seems.

[knepsterd]

Mercedes and Audi crushed it!

[knepsterd]

http://autospies.com/news/Consumer-R...-Market-92024/

[Destroya]

Originally Posted by knepsterd

http://autospies.com/news/Consumer-R...-Market-92024/

MB got hammered in this survey yet is outselling BMW in US.

[mischiefbenz]

Originally Posted by JoosyJoos

As a comparison point, MBUSA posted 5% increase from 2016 for January and Feb. or 6.8% for Feb only.

BMW has got its work cut out for themselves. 2016 is off to a favorable start for the luxury market though it seems.

And their lease & finance programs continue to get worse......

[greekcs]

Originally Posted by Destroya

MB got hammered in this survey yet is outselling BMW in US.

Most people lease these cars so reliability isn't a concern.

[M3 Adjuster]

Originally Posted by JoosyJoos

As a comparison point, MBUSA posted 5% increase from 2016 for January and Feb. or 6.8% for Feb only.

BMW has got its work cut out for themselves. 2017 (EDIT) is off to a favorable start for the luxury market though it seems.

BMW has it's work cut out for them with no way to respond....

the 2 series COUPE/CONVERTIBLE only is down 45% for February and off by 30% YTD for 2017.

BMW is losing a ton of sales in this segment without a 4 door variant to go up against the Audi A3 and the CLA.

why did BMW try to send a coupe against sedan models for the competition.
Did they really think the bigger (midsize) F30 3 series would still compete against compact sedans?

how BMW could continue to make this blunder after making the 1 series a coupe only in the US is beyond me.

[bimmer456]

Originally Posted by JoosyJoos

As a comparison point, MBUSA posted 5% increase from 2016 for January and Feb. or 6.8% for Feb only.

BMW has got its work cut out for themselves. 2016 is off to a favorable start for the luxury market though it seems.

You mean 2017 is off to a favorable start.

[bimmer456]

Originally Posted by M3 Adjuster

BMW has it's work cut out for them with no way to respond....

the 2 series COUPE/CONVERTIBLE only is down 45% for February and off by 30% YTD for 2017.

BMW is losing a ton of sales in this segment without a 4 door variant to go up against the Audi A3 and the CLA.

why did BMW try to send a coupe against sedan models for the competition.
Did they really think the bigger (midsize) F30 3 series would still compete against compact sedans?

how BMW could continue to make this blunder after making the 1 series a coupe only in the US is beyond me.

They need to bring back the free maintenance for 4 years and 50k miles.

[MilehighM3]

Originally Posted by bimmer456

They need to bring back the free maintenance for 4 years and 50k miles.

Yet their maintenance plan is still better than the competition:
BMWs percentage of leases were so high the last 3+ years that they have an excess of lease returned vehicles. As noted the used and CPO sales are way up and this reflects that. Until they get through the surplus of used vehicles, new vehicle sales are going to be down. Should be another 3-4 months before that stabilizes depending on how the used inventory turns over the next few months.

[InsideMan]

Originally Posted by MilehighM3

Yet their maintenance plan is still better than the competition:
BMWs percentage of leases were so high the last 3+ years that they have an excess of lease returned vehicles. As noted the used and CPO sales are way up and this reflects that. Until they get through the surplus of used vehicles, new vehicle sales are going to be down. Should be another 3-4 months before that stabilizes depending on how the used inventory turns over the next few months.

Great point. Logical. Bravo.

[InsideMan]

Originally Posted by bimmer456

They need to bring back the free maintenance for 4 years and 50k miles.

Makes zero difference. Nobody speaks of it. 99.5% of the cars are purchased by folks not on the forums. IF, the maintenance talks ever come up, it is simply for negotiation. 4yr/50k can be added...next objection/complaint.

[MilehighM3]

Originally Posted by Destroya

MB got hammered in this survey yet is outselling BMW in US.

Ranked 20th in a survey no one cares about reflects what kind of research people do when shopping for a car. Mercedes probably fell hard because their interiors are hideous and look like 3 different engineers created the final interior design without consulting one another. The outcome lacks any kind of continuity. Subaru fell hard, likely due to the oil consumption issues they've been having. The Audi 4 cylinders over the last ~8 years have had the same type of consumption issues as the Subaru, but combined with serious timing chain failures in the 70-80k range. Those are really surfacing now a days, so it'll be interesting to see how that effects next years ratings. Reading survey results that have changes based on personal preference of the test drivers and not the public is useless to me.

[rainfall]

Looking at X1's sales jump I guess BMW is missing out in small practical cars. Look at how many X1, VW GTIs, Mercedes CLA 4 doors, are selling recently...

I really hope they launch either the 1 series hatchback or 2 series gran coupe soon. Ahem: with manual option of course

GTI up by 14%
http://media.vw.com/release/1347/