Quote:
Originally Posted by Darth One
Marketer here. Yea, it really is as simple as that. In the direct mail days, we could mail out truly massive quantities of mail and be thrilled with a 2% response rate because the profit was worth it.
In today's world of email and social marketing, it's even more effective.
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So you're the reason my email is so full of spam!
I get the mass mailings for legit businesses for things every household might need - I get mailers for garden companies, spouting cleaners etc. which makes some sense, but I've never seen a mass mailer in the mail for viagra or CPAP machines other similar very specific targeted things.
Perhaps they think BMW drivers all need viagra? I think they'd be better off on the Mercedes or Jaguar forums