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I know there are some seriously die-hard watch guys on this forum so this will probably get plenty of chuckles, but I just bought a handful of Swatch watches while at the Mall of America waiting for my daughter to finish her back to school shopping. I love watches, but am way too frugal to pay what some people spend on them. To me, a $300 - $400 watch is nose bleed territory. I can easily afford it, but I think there are plenty of good looking watches under that price range, and the big brand (marketing) names don't do much for me.
Since I was killing time I stopped in the Swatch store and looked around. I was plesantly surprised at some of the nice looking watches they had. The several I purchased have a black "rubbery" band, although I don't think the casual observer would notice that it's a rubber band. And it looks like a nice band. The faces are nice, I can easily set the time (unlike my Citizen watches where I have to go to their website and have a Masters degree in mechanical engineering to change the time), they feel great, are nice and light weight, don't have the mega "pimped-out" face and I really love the look of them.
Average cost per watch?...something like $130. Of course my daughter dropped $1,000 on new school clothes, so we have to save money somewhere!
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