[mkoesel]

Originally Posted by IllSic_Design

It was killed for a mix of old platform, at capacity for facility that builds those platforms, can't build at other facilities, etc.. Here's the article that explains it pretty well; https://www.autoweek.com/news/green-...e-last-minute/

Thanks for posting that.

So, Jaguar no longer has the production capacity to build vehicles on their combined EV/ICE MLA vehicle architecture that the XJ was based on. And the primary reason for that is, with the decision to go all electric by 2025, they need to redirect that capacity to build vehicles on the dedicated EV EMA architecture.

At any rate, the mixed powertrain strategy is what ultimately killed it. Hindsight is 20/20, but it sure is a shame that Jaguar didn't go all in on the XJ and engineer it around the EMA architecture to begin with. That wouldn't guarantee success - as pointed out in the article, it's a very competitive market segment - but assuming the range was there they might have had an interesting competitor to the Model S, Air, and EQS.

It's going to be interesting to see, as EV sales climb over the next few years, whether sedans are able to claw back market share from SUVs. Theoretically, the SUV/sedan mix in the overall market shouldn't be influenced much by drive type. Will it hold practice, though?