[David70]

Interesting to see how poorly Jaguar is doing now. When Tata purchased them from Ford people kept saying how this was how it should have been done and Ford was the problem, now they seem to back on the path to not existing. Having a car almost completed and deciding to can it is a massive mistake.

I think the EV market will be tough for manufacturers like Jaguar. The problem is when you read a review on the drivetrain it is range and acceleration only. No transmission and the completely silent emotionless electric motor make it hard to love or hate any drivetrain. The differentiators between a Jaguar/MB/BMW/Audi or the more mainstream brands are only getting smaller and the low volume higher cost of the smaller brands make it difficult to survive. I have doubts about how BMW will survive long term against someone like VW/Audi as the scale of their production is so much better.