Quote:
Originally Posted by Efthreeoh
Nice pivot.
Horse carriages, wheels and internal combustion engines existed before Mr. Ford and Mr. Benz too.
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Exactly!
BMW, GM, Ford, et al could've easily made EV products; in fact, they spent millions on prototypes, they just sucked at doing it ...
And Nissan, Fisker, and to some extent Toyota,
DID make them, beating Tesla to BEV punch; and BMW was only a few months behind Tesla ... but
Tesla's competitors made the wrong product whereas Tesla made the right product.
Once you get past comfortable emotional narratives and just focus on the business of selling automotive products it's pretty easy to see
it was never about EV vs ICE, just always about selling cool cars.
Like the car business always has been.
One can love the business, but not the product.