SUVs are the top sells pretty much of every brand, people like SUV's, those enthusiasts cars are and will always be a minority out there. Even if it feels like so many more are enthusiasts then there actually is, all the forums combined out there is a very small % of the actual car buyers out there. Same with for stuff like Manual gearboxes, there was a time when you would buy a SUV with a manual but today that is out of the question.
It would be nice to see difference in models sales on more detailed level, they probably have that internal in board meetings and reports but for the broad public this is probably what they show.
If we look at US Vehicle sales from last month we see this cars in the top.
Ram Pickup 38 870 units -16,49 on YTD LY
Toyota RAV4 32 317 units -13,82% YTD LY
Toyota Camry 27 859 units -16,50% YTD LY
Honda CR-V 22 205 units -38,41% YTD LY
Toyota Highlander 19 743 units -20,77% YTD LY
Toyota Corolla 18 874 units -10,62% YTD LY
Subaru Crosstrack 16 092 units +14,13% YTD LY
We see the X5 on place 35th with 6 937 units +35,48% YTD LY
We see the X3 on place 43th with 6 073 units -5,35% YTD LY
Then we see the BMW 4 Series line-up of cars at place 63th of sales with 3 086 units sold witch is a +43,51% on YTD LY
(filtered my Month sales) otherwise it shows very weird numbers.
So this is where BMW probably sees theirs market in the US on the SUV size, even though the 4 series stepped up its game on the sales side.
But yeah BMW is still not for the common person in terms of sales even if they are trying very hard to grab market shares on that side but the question is if BMW is having way to many models an all in the higher range of cost for the average person in terms of buying capacity.
Source bellow
https://www.goodcarbadcar.net/2022-u...ures-by-model/