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I don't have an issue with people pouring ice water over their heads to raise awareness for ALS. Good on whoever came up with the idea. People love the idea of donating for a good cause and promoting themselves at the same time, it was a brilliant concept.
The sad part is when they talk about how they raised 13.7 million so far versus 2.5 during the same period last year and everyone gets all excited of what good they created. If ALS research actually received 13.7 million then that's a win-win but these awareness campaigns get such a small percentage of the total donation that if people really cared about curing the disease they would do something about that instead of pouring water of their head and calling it a day.
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