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      02-24-2021, 09:42 PM   #25
stein_325i
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Quote:
Originally Posted by Dog Face Pony Soldier View Post
I believe the statement by Jaguar is being misunderstood so I'll translate... Jaguar won't offer any vehicles that are ICE ONLY after 2025. Most Jaguars will still have a fuel door beyond 2025.
I'm not so sure about that. The original article makes sure to use the words "pure electric" many times, assumedly referring to electric-only vehicles. They also mention thinning out the lineup. Right now Jaguar only offers 5 vehicles: XF, F-Type, F-Pace, E-Pace and I-Pace (XE and XJ were discontinued), and one of them is already an EV. Cutting the range further means that one EV platform could easily provide enough for the small amount of vehicles they are planning on. Their other half, LR, will be slower to adapt to an all EV lineup, with LR being the "electrified" brand, having 60% of the lineup by 2030 being full electric.

Recently Jag's talked about their future in going upmarket, and has mentioned bringing out a singular EV platform for all their vehicles that is bespoke to Jaguar.
Quote:
Originally Posted by Motor1
The new brand strategy for Jaguar includes not replacing any of its current models when they reach the end of their production runs. The company will invest 2.5 billion ($3.48 billion at the current exchange rates) into EV tech and to develop a new vehicle architecture for these models. This platform will be exclusive to the Jaguar brand and won't be underneath future Land Rovers.
It seems that they know that they are living in the shadow of Land Rover who's enjoyed success where Jaguar hasn't, and hence this change is possibly in hopes of differentiating Jaguar from LR, and making the brand more unique.
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