Quote:
Originally Posted by chris719
That is the story for this particular quarter. However, there is no denying Tesla is eating into their customer base. BMW has nothing exciting outside of M cars. The demand for their products will continue to weaken. If they had a product that people were actually excited about they could have posted a profit.
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I think BMW has a very strong portfolio, but at the end of the day they are a very high volume manufacturer so it's expected for them to get reemed during this economy. Tesla is small and has so much room to grow globally. With that being said, Tesla has definitely cut into BMW over the years.
In an ideal world for me, BMW would just say F it to chasing sales and be content being a smaller manufacturer producing driver-oriented cars like they used to.
