my buddy in waltham owns an 05 audi a4 2.0t quattro fully loaded
+ve: navigation is easier to use than e90's, interior is a bit more pleasant than e90's but thats perhaps because i love audi's backlighting (red for audi, orange for bmw)
-ve: obviously deliverance of power, e90 has better handling, audi's steering wheel is light...i prefer heavier steering wheel
overall audi is still a great car, however the comparison will be better if its between 330i and a4 3.2
if i've the money though, i'll get both e90 and audi a4...audi for daily driving, e90 for weekend