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We are one of the major BMW brokers on LH, it's how I learned to get my first great deal when I was 19 and probably responsible for the insane amount of cars I've had in the last 10 years.
To echo what SpeedyATL said, if you and post just asking to be spoon fed and not use a broker, the regular crowd won't usually indulge that, but there is also a large marketplace of brokers, like myself, who will usually get a deal as good or better than what you can get on your own, but without spending hours or days of your life to do it.
To answer your question about what is better about it: Pricing.
Leasehackr brokers are focused on bottomed out pricing, and you pay them a flat fee to get it. Many (but not all) local brokers are more about making as much money off of you as possible.
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