Quote:
Originally Posted by tuffode
In the US at least, the slogan is still "The Ultimate Driving Machine"
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Credit Bob Lutz for coming up with the "Ultimate Drving Machine" slogan in the 1970s for then very young European car maker entry in the United States: BMW
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2017 BMW 530i, Sport Line,Alpine White, Canberra Beige Sensatec, 19 inch V-Spoke wheels, basic plain Jane build with no options whatsoever..... "Less is more".
Before: 2011 BMW 328i E90 sedan, Platinum Bronze Metallic, Dakota Brown leather, 17 inch wheels, 6-speed auto, N52 6 Cyl inline N/A goodness....