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Originally Posted by ///d
Bingo. It will probably cost BMW less to manufacture all vehicles with the same specs vs try to manage specific lines for specific features. Plus they will get more money from microtransactions worldwide vs what they may lose in manufacturing costs to put heaters in every vehicle. Now folks who may not have thought about heated seats have the chance to try it, and they will likely be sold on them.
My only issue is this, I've seen things state features like M Suspension are going to be subscription based as well. So now someone who has to replace suspension components has to deal with the cost and complexity of M Suspension when it's a feature they don't use or want.
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Yeah definitely nuances like this would have to be worked out. I'm not sure what that would mean from a labor perspective in terms of fixing an M suspension, but from a part perspective we should still see the benefit of an optimized supply chain, so the parts themselves shouldn't add to the cost of repair.