[Who's on first]

Originally Posted by CP911

I personally don't like this. Talk about brand dilution. I understand this is becoming the norm in this industry (see Toyota Supra), but for crying out loud, this is the exact opposite of healthy competition. Remember that term?

I understand how this is beneficial for driving assistance tech, because it's just technology, which has nothing to do with what driving enthusiasts and car lovers care about. However, if this is going to result in the rest of the car being one in the same, then I say .

Damn you, bean counters, damn all of you.

It's pronounced BMW Supra.