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I was in Germany for a visit when I could hear a conversation of some older folks about the different characteristics of the German brands.
One of them said: "Look, it's easy: In a BMW you want to drive, in a MB you want to be driven. And about Audi we can't say anything". Laughter and consent.
We will see how they will differentiate the new gen cars though.
Suspension for example is still something they can adjust like before to achieve certain characteristics.
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