BMW brand beat MB brand in Q3 and YTD 2022 for the NA market. The MB report was released with a whimper and without fanfare.
YTD:
- X5 and X7 each sold better than GLE and GLS.
- GLC however outsold X3 which is surprising to me.
- BMW sedans outsold MB sedans.
MB has a tweener now with the GLB. With GLB+GLC, MB is putting pressure on X3. The GLB has a third row and lower price point, so MB is flanking X3 with feature (third row) and price. It will take time for the market to realize the GLB is a cheap and non-luxury econobox with a dubious engine (it is descended from an engine with piston cracking).
Next gen X3 needs a third row option or X2 needs serious revamping. Otherwise MB will own the compact luxury SUV segment. Even the MQB Tiguan had a third row when refreshed in 2019. X3 is getting long in the tooth already.
https://media.mbusa.com/releases/mer...-sales-q3-2022