I don't live near a Swatch store, so this was a huge miss for me. I did buy the Mission to the Moon version for the novelty of it on Chrono after the hype died down. It was marked up a little but I figured if I had to drive back and forth to a city that had one, I could have easily spent more than I paid.
It's really only worth $30 though. I would have paid something like $1k if they would have at least used a mechanical movement.
