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Having had time in the trade and close to it in the past, some very strange buying habits out there. Buying on color, how a car is different than the masses, 'cute' to look at, like the wheels, the list goes on.
Parked next to a new 4-series the other day, driver was there with the window down. It did look good in Portimao Blue. So started out with "good looking car". Owner responded that she had visited the BMW dealer (driving a Merc at the time) and saw the car and liked the fresh new look, particularly the front, (yes the grilles) and bought it there and then. Absolutely loves it.
You will probably find a similar story for virtually every model of vehicle out there for sale.
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