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I think that brings it full circle. Perhaps our enthusiasm for cars is a result of the tension between the various aspects of design and engineering. I'd say it's pretty clear, however, that our enthusiasm for BMW, while having something to do with image and branding, is more about a heathly mix of a consistent and thoughtfully evolved design language married with a fair amount of creative freedom to allow the design language to evolve.
For the 2, my hope is that it falls somewhere within the current design language, but takes on a purposeful and capable interpretation of it. Overall, my ideal would be that the 2 is to BMW what the WRX is to Subaru.
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