Quote:
Originally Posted by chris719
I understand your point, but I think moving upmarket was the only way to save the car long term. If you look at the way things are moving, there is a ton of wealth at the top and a growing chasm between the top and everyone else. Average people can't or won't buy a dedicated sports car anymore. These mid-priced sports cars are becoming a harder and harder sell. Moving the brand up lets them make the car better and get a better halo effect, and sell at higher margins to people that have a ton of cash.
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Only way to save it?
Yet it's still poorly made. The sacrifice is build quality for the performance to keep up with more expensive cars.
The C7 sold just fine. base C8 @ $60k seems to sell fine. Sadly, adding any real options & the price gets out of control fast.