Quote:
Originally Posted by mwlmd
I would guess they do this to keep the car on the showroom floor far a while so people can see one. Perhaps build a little hype. It doesn't appear that each dealer received launch cars for demo purposes. Who knows. I suppose if you negotiated down to MSRP you would feel pretty good. LOL.
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Exactly. They'll sell you an M5 for MSRP if you order it. This showroom car is for enticing people to order (while making them feel good for paying "only" MSRP), and also in case someone comes in who just has to have the car right now without waiting and doesn't mind spending the extra money to make this happen.