Quote:
Originally Posted by chris719
I agree, but think they have to do better to stay on top of EV and autonomy. Their target demographic is going extinct and long-term I don't know how they will adapt if they aren't serious about change now.
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Yeah...unfortunately the world has changed. Due to economic and political/social factors, the generational view on automobiles has shifted drastically. Very few people value a proper motor, engaging handling/steering, light weight, etc. anymore. Tech and environmental friendliness is in, all that other stuff is out. I can't imagine the irony of the "ultimate driving machine" driving itself, having one gear, no Inline 6, etc. but BMW really has no choice.