Quote:
Originally Posted by LogicalApex
Honestly, makers like BMW need to pull back and re-focus themselves where they still have advantages while continuing to adapt to the future. They need a solid BEV strategy, but they also need ICE in some form (like PHEV) as well.
BUT they need to refocus luxury service as a core component of what they offer as well which will require some retooling of their dealer network. Tesla has a lot of mindshare that is really helping them to move cars currently, but they have serious quality and service issues that leave an opening for luxury car makers to still make an inroad. If Tesla closes those holes then luxury makers will be in a real tight place (and they will try as they look to expand the share of the pie they consume).
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This is not aimed directly at you but I really want to know why people think BMW is not focusing on an electric future. Everything BMW has done with regards to hybrid/electric vehicles is for this alone. Everyone is looking at these vehicles individually and thinking "that's all BMW has got or can come up with". No, these are all small steps towards EV vehicles - BMWi, BMW e vehicles/hybrid vehicles are all done to gain real-world information.
People like giving Tesla the benefit of the doubt but if you ask me, it's a lot easier for brands like BMW, Mercedes and Audi to crack that EV code than it is for Tesla to offer vehicles that rival the quality of the Germans.
If BMW/Audi/Mercedes all had a true Model 3 or Model S competitor, how many would still pick Tesla? If the Taycan was more affordable, would Tesla even be a choice?