[F32Fleet]

Originally Posted by scoobysaurus

Another anology is the quartz crisis and its impact in legacy swiss watch manufacturers. Eventually quartz watches flooded the market with cheaper, more accurate and easier to maintain timepieces. Today the only swiss watchmakers that survive are the ones that stuck to their guns sell their watches at a premium as luxury status symbols for the most part. Once cheap electric cars flood the mainstream market and with luxury features being ubiquitous these days, it'll be interesting to see how the legacy upscale car manufacturers handle the electric crisis - do they go with the flow and reinvent themselves like Omega, stick to their guns and become powerhouses like Rolex, introduce something completely new to reinvigorate the product/market like Audemars Piguet, or go the way of the dodo like hundreds of other swiss manufactures did.

Well Omega is under Swatch Group so maybe that's a better analogy.