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Old thread, but I thought I would chime in again, as I am in Switzerland as we speak.
Below are a couple of pictures I thought I would share from a Bucherer in Lucerne taken today. I don't know how these prices compare to the US market, but if someone wants to do the research you can compare. These are prices in Swiss Franc, but the exchange rate is basically 1:1, so you can get a pretty good idea. Being made in Switzerland, I can't imagine prices would get any cheaper than here.
Because the prices are hard to read, I will list them out:
Datejust's (from left to right)
1. 10,600
2. 18,000
3. 10,100
4. 12,600
5. 12,600
6. 12,000
7. X,500 (price is cut off)
8. 8,700
Submariner (no date)
1. 7,100
Yachtmaster II (watch cut off from picture)
1. 7,800
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Those prices are insane. You can find lower prices in the USA, no need to go overseas at all.