Big grille or not, it was time for a big design change for BMW IMO. The outgoing design language of the F3x, G11/12, and G30 look very dated to me already. If you told me the G30 came out in 2010 when the F10 debuted, I would believe you. Same goes for the G11. When those cars debuted, it was so disappointing and I just thought "that's it?" A new 5er and 7er shouldn't elicit that kind of response. It seems like BMW is thinking the same way since this design language has only lasted one generation before a big shakeup.
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