Quote:
Originally Posted by duder13
Yeah, all I'm saying is that, due to the quartz crisis, Rolex sport models transitioned from being tool watches to purely luxury items over time, so this could be the beginning of something similar from Casio.
Sure, you can still buy basic G-Shocks, but there's been a huge wave of higher end collaborations with various designers over the last 5-10 years, and those are usually limited editions that trade for several hundred, if not thousands, of dollars. It's a bit like the Supreme brand.
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GShock wont go the same way. Their bread and butter is cheap, affordable heavy duty watches.
What they are seeing and capitalizing on is that a lot these newer generation of watch wearers are more into the designer name than the actual watch itself. So where you or I or any other watch collector sees casio and g shock, they see the designer.