Quote:
Originally Posted by hooligan_clt
Nah. They're moving to in-house movements because of the price point and the perceived quality "tier" that they want to get to. They're aiming to be closer to Patek in pricing than Breitling.
Hard to charge $20K, or be thought of as a top-tier manufacture, if you're using ETA movements for most of your watches.
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I think it's both good and bad. You can brag that you have a watch with an in house movement which costs more.
I don't really see anything wrong with an ETA movement - they make many different grades so the one in a Tudor is better than the ETA in a Tissot.
For true watch enthusiasts looking for innovation in mechanical watch movements - they look for the super long power reserve movements and things like Seiko Spring Drive to truly geek out. Just having "in house" movements doesn't mean anything.