In today's world these reps make perfect sense - if the value of a watch is the brand-look, why spend a fortune paying some swiss dude to make those complex innards when you can just slap in a quartz movement and git to flossin'. On the other hand, joke is on them, since the only people who would likely recognize something like a Panerai are also less likely to care, and more likely to spot it as fake; never mind that the guy is driving a 10 year old corolla and wearing a Budweiser T shirt while he sports a faux 10-grand watch.
And of course, my apologies to all of you uber-wealthy guys who like to wear Bud T's while you rock a genuine Panerai.
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