Quote:
Originally Posted by Esteves
from the images I've seen
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I don't understand this change of strategy by BMW, I4, I5, I7, IX1 all similar to combustion engines, after the failure of Mercedes with electrics and with the few sales of the IX BMW wants to make the same mistake of making a car that doesn't look like a normal BMW...
It's not a change in strategy...the strategy is the the vehicles you mention are bridge vehicles for this next generation. The next generation will be completely thought-thru as EVs, because that's when they're the best.
Nothing competed with Tesla because it was a genuine EV platform, no make had such a platform to work with, so Tesla took off. This is a multi-generational transition. It won't happen in one model cycle, but over many.
We're still in the minor leagues in EV land, and the Neue Klasse is for the first inning of the first game of season 2 of automotive baseball.
By 2035, ICE vehicles will be in rapid decline, contrary to what is said today.
BTW: Mercedes hasn't failed, they put something out to test it. They're figuring it all out too. But both BMW and MB and the rest with EVs on the market are years ahead of the likes of Toyota.
History certainly isn't written yet, no matter what the fossil fuel drinkers want you to believe.